Here is a response I received from John Beaton, the Texas, East Coast, and Middle America Assistant Regional Manager for Invisible Children after my earlier post. It sounds like they have made some commitments to take action in their next tour season to ensure that reporters get accurate information for stories about their events:
I appreciate you taking the time to get back to me. One of the five “pillars” of Invisible Children is that “We love a good idea.” And while we have sent press releases in the past, for the majority of our screenings, we have expected journalists to portray the information we portray accurately, or to do the research themselves. As you have pointed out, and much to our annoyance, as well. Many local papers gets some basic facts wrong.
So, I went and talked to a couple of other people within the organization and we are going to put together a “fact list” / generic press release to give to all the people who host screenings beginning next tour. The instructions will be to make sure anyone, from school newspaper to national media sees this fact list if they want to do a story about the screening or the cause etc.
In short, thank you for the good idea, Mark!
Thank you to Invisible Children for quick action on this. I look forward to seeing accurate information about Uganda in future stories!
Mark D. Jordahl – Kampala